Senin, 17 November 2008

korn

Several months later, Korn played the exact same show to a full house spilling over with 2,000 + people. Why? They did a publicity stunt with the local radio station announcing a cheap $3 entrance. Their song and this ad ran every day, many times a day for a month. Next thing I knew, Korn became a huge success.

A band called Far who played the same sound and shows as Korn, debatably with more talent, fell into obscurity. Why? No marketing. No strong representation.

Who else came through the joint? No Doubt, Marilyn Manson, and many more who also started out with nothing. What catapulted them to great success? It was not only the action of playing music, but rather great gimmicks, good managers and marketing angles.

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